How to be successful

People tend to have a misconstrued definition of success. We love to say things like:
  • “I’ll be successful once I find a career related to my passion.”
  • “I’ll be a success when I make my first million dollars.”
  • “I’ll be a success when I find the love of my life.”
Notice something about these platitudes? They look at success as a destination — a place we can all reach and prance around with our success forever after learning THE PLAN for how to be successful. Yay!
Well, I got news for you: NO YOU WON’T!!!
The truth is success isn’t a goal or destination — it’s a MINDSET you take on to achieve your goals. And like all other mindsets, you don’t just drop it once you achieve your goals. Instead, you adopt it so you can carry it with you forever.
And I’ll be honest: Success isn’t an easy feat to accomplish.
It’s human nature to look for the quick fixes and get-rich-quick schemes — even though those methods are often temporary and incredibly ineffective.
Our brain wants to use the path of least resistance. If we really want to learn how to be successful, though, we have to go against our nature and challenge the three mental barriers that knock us off course:
  1. Chasing “magic bullets”
  2. Fearing failure
  3. Letting guilt control you
Only by breaking past these mental walls, can we truly become successful in life.
That’s why I want to help you rewire how you think about success and help you break down these barriers once and for all.
Bonus: I asked 15 of the world’s top experts to share some of the most successful tests they’ve run. Download my free 15 Little Life Hacks guide and start taking action today.

Success barrier #1: Chasing “magic bullets”

A magic bullet is the “ONE THING you NEED to become successful.”
We’ve seen them all before in weight loss commercials, cologne ads, and late-night infomercials. That’s because marketers know how powerful magic bullets can be.
That’s why we’re constantly bombarded with internet ads like, “THIS MAN LOST 50 LBS IN AN HOUR. FITNESS EXPERTS HATE HIM!!!”
We also see magic bullets outside of advertising too. Take Dwayne “The Rock” Johnson for example.
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BTW, this is just The Rock warming up.
Comments and responses to a picture like this typically sound like this, “Omg you look so swole! What’s your secret? What brand of protein shake do you drink? Tell me your secrets, PLEASE.”
When the fact of the matter is that The Rock doesn’t have a “secret” to his muscles. Hell, he’s even released his full diet and exercise regimen online and has gone on record saying he doesn’t use steroids.
When people find out what he eats and the exercises he does, the reactions typically sound like this:
  • “You eat 6,000 calories a day and 10 pounds of food!? Impossible!”
  • 821 pounds of cod a year? And steamed, not fish sticks? No thank you.”
  • “That’s ridiculous to work out 4 hours a day. How do you expect me to do that!?”
  • “Stop lying to everyone. We ALL know you do steroids.”
If they really wanted to be as big as The Rock, they’d work as hard as him too.
But these people don’t want to deal with the fact that he looks the way he does because his diet and workout are INSANE. They don’t want to put in the work — they hear how he is successful at working out and immediately start looking for a shortcut.
That’s why they’d rather find out his brand of protein shake or the workout gloves he uses — it offers an easy (and utterly wrong) way to find success.
Whether you’re trying to start a business, find a job, or improve your fitness…MAGIC BULLETS DON’T EXIST.

Success barrier #2: Fearing failure more than craving success

Fear of failure is a very real and incredibly debilitating barrier holding a lot of us back from winning.
For example:
  • We don’t apply for that job because we’re sure there’s “no way” we can get it.
  • We don’t talk to that cute girl or guy because we think they’re “way out of our league.”
  • We don’t take that course that could potentially change our lives because we think “what if it doesn’t work for me?”
And I don’t blame anyone for it — I’ve felt the very same fears myself before.
My good friend, James Altucher, the author of Choose Yourself and a successful entrepreneur, has failed MANY times. A while back, he sat down to talk to me about this for the video below.
Pay attention to what James says at 0:40 — he mentions that even the most successful people have fear…but unlike most people they adopt specific mindsets that help them avert that fear.
If there’s one thing you should take away from what James said, it’s this: Fear of failure happens when you live in the future rather than the present.
That’s why adopting a mindset of themes helps fight that fear.
Rather than aiming to “earn a million dollars,” you should set a theme in your life like, “I want to add more value everywhere I can.” Once you do that, you stop fearing failure and start embracing the moment.
To that end, we should then frame any “failure” you do encounter as a source of feedback and an avenue to succeed the next time you try. Failure is NOT a reason to give something up.

Success barrier #3: Letting guilt control you

It’s interesting how people fall into the paradox of guilt — and don’t even realize it’s happening.
After all, how often have you talked to a friend about working out, saving money, or studying for school and heard them say something like, “Yeah, I know I really should be doing that but…” followed by some lame-brained excuse as to why they’re putting off their self-development?
“I know I really should be doing that” is just code for “I’m not going to do that at all.”
It’s the same with people in credit card debt — many don’t even know how much debt they have! They’d rather avoid their statements and bury their head in the sand than face the reality of how much they owe.
Which is why I want to make it clear that when I say you should be honest with yourself and hold yourself accountable, I DON’T mean “feel incredibly guilty for the things you’re not doing.”
And when you DO feel guilty, don’t run away from it. Instead, follow these four steps to overcome it.
Step 1: Acknowledge the guilt.
When you realize that you feel guilty about something — like not hitting the gym or saving up for retirement — I want you to just take a moment and acknowledge the feeling. Recognize your guilt and ask yourself what is making you feel guilty. That leads us to…
Step 2: Use the “five whys” technique.
This technique comes from a Japanese industrialist named Sakichi Toyoda. He developed the method in order to find solutions at the root of recurring issues related to his manufacturing plant and helped blow up his company into a household name — you might have heard of it: Toyota Motors.
At the heart of the technique is the question “why?” The idea is that most all problems can be solved by asking “why” five times — sometimes even less — and getting to the root issue.
Say you feel guilty because you’ve been meaning to open an investment account but haven’t. You can utilize the technique like this:
Why do I feel guilty?
Because I haven’t opened an investment account.
Why haven’t I opened an investment account?
Because I don’t even know where to start.
Why is that?
Because I bought an investment book years ago and haven’t read it yet.
Why haven’t I read it?
Because it’s in a box in my basement underneath the Christmas decorations.
See what happened? In less than 5 whys, we figured out how to begin solving this HUGE issue with just one step: taking the time to find a book. Now this person knows the first step to getting started with his investments.
Step 3: Write it all down.
Take everything from steps 1 and 2 and write it all down — your guilt, each of the whys you asked, and how you can solve everything. This will help you get a clear understanding of how your mind works when it comes to guilt and problem solving.
It will also give you a good place to go back to when you decide to finally solve the problem — which brings us to…
Step 4: Take action…tomorrow.
That’s right. Once you write everything down, I want you to step back and give it some space.
Because we’re HUMANS — and as humans we are naturally cognitive misers and have limited willpower. Just doing the five whys and investigating your guilt takes a lot — so just pick it up later when you’re fresh and ready to take action. I suggest setting aside some time in a day or two so you don’t keep pushing it off.
Once you recognize and tackle these barriers, it’s time to follow…

How to succeed in life: The roadmap

You know what makes me laugh? Articles like this one:
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Here at IWT, I’m not going to give you hundreds of vague platitudes on how you should “wake up early” or “never quit.” Give me a break.
Instead, I’m going to lay out 3 proven and actionable steps that’ll help you adopt success mindsets today. This is my best answer to the question, “How can I be successful, Ramit?”
These are habits and tactics that I’ve developed over the years that have helped me find success in school, business, and relationships.
And I’ll be frank: Success is hard. But it’s not complicated — and it starts with getting focused.

Step 1: Set a SMART goal

How often have you set a New Year’s Resolution — and have it completely fail by the end of the year?
Maybe you set a vague goal like, “I’m going to get healthy this year!” And at first, it’s exciting!
You buy a new gym membership, dig up your old gym clothes, and start heading to the gym every day. For a week too!
But then you miss a day. That’s fine, you’ll just go tomorrow.
But then tomorrow comes along and you realize that you actually have some more work you’d like to get done.
By the end of the week you haven’t gone at all and your gym shorts are just collecting dust on your floor.
That’s because the problem with typical goal setting is that the goals set are too broad — and you have no idea where to start. So when you set a goal like, “I want to get healthy,” you end up spinning your wheels.
That’s why I’m a big proponent of SMART objectives.
SMART stands for specific, measurable, attainable, relevant, and time-oriented. And with each element in SMART objectives, you’re going to want to ask yourself a set of questions that’ll help you develop a winning goal.
  • Specific. What will my goal achieve? What is the precise outcome I’m looking for?
  • Measurable. How will I know when I’ve accomplished the goal? What does success look like?
  • Attainable. Are there resources I need to achieve the goal? What are those resources? (eg gym membership, bank account, new clothes, etc)
  • Relevant. Why am I doing this? Do I really WANT to do this? Is it a priority in my life right now?
  • Time-oriented. What is the deadline? Will I know in a few weeks if I’m on the right track?
Knowing this, we’re going to want to reframe that “I want to be healthy” goal into something much mores specific and actionable such as, “I want to eat 3 healthy meals per week and go to the gym 2 times a week for 15 minutes.”
Do you see how much better the SMART objective is than just vague goal setting?
A few years ago, when I was feeling overwhelmed. I was in the middle of writing my book, building my business, and was running around like a chicken with its head cut off.
One of my friends asked me, “What’s your number one goal?”
The question made me nervous so I didn’t want to answer. I was afraid if I said my single most important goal, I’d be closing doors to all of my other goals — which were many.
So I told him, “I want to be a bestseller, but I also want to generate $X million in revenue and I want to do this publicity and blah blah blah —” He cut me off and said, “Cut the BS. What’s your number one goal?”
Again, I hedged. But he pushed me and forced me to get crisp. I said, “I want this book to be a New York Times bestseller.”
There it was. We hate giving ourselves constraints because it feels limiting. It feels like we’re giving something up, and that’s exactly what it felt like in that moment.
However, it’s also freeing at the same time. Once I actually said out loud that I wanted to become a New York Times bestselling author, it became crystal clear what I needed to do in order to achieve my goal. I focused all of my attention on those things.
If you want to become successful — in any area of your life — you have to have that kind of focus.
Here’s an excerpt from an interview I did with my longtime friend Noah Kagan. He’s the one who called me out.
Noah is a master at helping people (and himself) get laser-focused on their goals. Pay special attention at 3:53 where he talks about the strategy that he learned from Mark Zuckerberg that has brought him success.
Bonus: If you want to stop making excuses and break yourself out of a rut, download my Ultimate Guide to Habits.



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